Move over Pinterest, look out Amazon, Main and Me is coming to town.
Main and Me is like Pinterest, Instagram and Foursquare rolled into one — inspired by the trend in mobile photo sharing and fueled by the spirit and momentum of the “buy local” movement.
Unlike Pinterest, Instagram, Facebook, et al, big boxes need not apply. Main and Me is strictly for local independent businesses.
Have you ever read copy that is so off the wall you wonder if the writer sprinkled a little something special on his Wheaties that morning?
I’m not talking about a sensational headline. I’m talking over-the-rainbow, whacky wordsmithing.
Magic of fireflies dancing at dusk
— Dianna Stace
Congratulations to the winner of my six-word story contest — Dianna Stace of Spectrum Brands, Madison, Wis.
Dianna won four premium tickets to the Brewers-Cubs game next Wednesday.
If you want to get in on future contests and promotions, sign up for my newsletter!Sign me up!
Write a six-word story about summer, and win 4 Loge Diamond Box tickets for the Brewers vs. the Cubs!
It can be anything about summer—your favorite summer memory, your ideal summer day, the summer that you…
The ultimate goal of good copywriting is to get the first sentence read.
And then the second, and so on, until the reader hits your offer.
Is your copywriting accomplishing this goal, or are your words getting in the way?
Did you know dialing a toll-free 800 number could take you to a sex hotline?
I know this because a few years ago, I sent a promotional email that inadvertently directed 150 of our distributors to a phone sex operator. Oops! I had transposed two digits in my company’s 800 number. Not exactly the kind of message you want to send anyone, let alone a very conservative group of customers.
“Avoid these common mistakes and stay out of marketing hell!”
This was the promise that boldly adorned the perfect-bound, foil-stamped faux-leather cover of The Seven Deadly Sins of Marketing, a miniature-sized book which was written in 1998 and offered advice on market research, advertising and public relations.
LCS, the marketing agency where I started my career, published this beautifully printed book and offered it free to clients and prospects on its web site. Back then, we may have called this marketing strategy custom publishing.
If this free book were published today, we’d call it content marketing, and omitting content creation from your marketing strategy would surely be one of the seven sins.
Greetings! Thanks for visiting my site and blog. Magnetic Content is the freelance writing services of Carrie Chase. You can read more about me here.
Hopefully it was my magnetic content that drew you here. Please subscribe to my blog, where I offer tips and information to help small businesses set themselves apart with content marketing. If you have any questions or suggestions for topics, let me know!
Marketing experts predict that content will be critical to companies getting found online in 2012, and everyone in the know is jumping on board! That means your content has to be fresher, written better and ranked higher in search engines than your competition.
Your content also needs to be written in the style dictated by your medium and audience. That’s where I come in. If you need help developing, writing or distributing your content, then I’m the versatile writer you seek. Let’s talk!
Cavemen used content marketing before content marketing was cool.
If not for content marketing, I may have never been subjected to eating Jello as a sick child!
Just a few fun facts from The Content Marketing Institute’s educational infographic:
“Charming three-bedroom ranch, conveniently located near beautiful park, schools and more…”
What does this say to potential buyers searching for a new home online?
According to TODAY real estate expert Barbara Corcoran, it says “keep looking.”
Corcoran says buyers interpret words used to describe a home vastly differently than sellers. Overused words such as “charming” and “conveniently located” help buyers eliminate a home from consideration.
In a market where sellers win or lose on the Internet, Corcoran recommends staying away from the following buzzwords and phrases: